10/3/05 Team Call Notes from Jordan Adler
Strategies
ADDITION TO WEBSITE:
When you set up a gift account for someone, and then they log in to it, they will see a new link that says: “3 ways to become a sender of cards”. When they click this link, they will get a flash presentation that will go through the 3 options and then they can click the button to sign up. It’s really well done!
TEAM UPDATE:
Our team added 280 Distributors during the month of September, which is 100 more than last month! Way to go. Some of you are going to get some really good checks.
I want to recognize Judy O’Higgens, Phil and Sheila Barnhart, Jeff Packard, Jim Packard and Adam Packard for having a great month!
I predict that we will hit between 400 and 600 Distributors during the month of October as a team.
When I joined SendoutCards 32 weeks ago, I had a hunch this would be big . . . now we have proof of what’s to come. The only thing standing between us and 2 or 3 million Distributors is exposure. About 1 out of 4 people in the business community that are learning about this are becoming a Distributor or Customer.
GENERAL STRATEGY (Eagles Flight):
1. Meet people and FILL your Contact Manager.
2. Send Uexpected Cards Daily (at least 1 per day — 3 per day if you want to be at the top of your game, regardless of your industry).
3. Send out “First Look” Cards with a DVD (at least 1 per day — 3 per day if you are striving for stardom).
4. Walk people through sending a card to someone they care about on a gift account.
5. Register people that express interest into one of the 3 options for sending cards.
6. System Coach each new person so that they get trained and you get paid your $100 coaching fee.
SEND OUT CARDS FOR BUSINESS PEOPLE:
Whether you are an executive, a Rainbow Vacuum saleperson, a Dentist, a Public Speaker, a Loan Officer or a Hairdresser, SendOutCards can boost your revenues, customer loyalty, retention and provide you with endless referrals.
FACT: People are more likely to use you if they remember you. People are more likely to remember you if you remember them and you make them feel important.
FACT: E-mails get deleted. Cards with Photos in them get saved and displayed.
FACT: Customers that know you appreciate them will pay more for your product of service AND they will remain loyal.
FACT: Customers will refer people to you when your name is the first to come to mind when a Friend, Relative or Associate is looking for someone in your field.
FACT: A well maintained Network of only 100 people can lead to millions of dollars in business over time. Each person can connect you to over 250 people . . . that’s 25,000 potential connections (if they like you and trust you, you will get referrals).
FACT: You can completely differentiate yourself from your competition by following a simple inexpensive plan that takes less than 5 minutes per day.
Today, I needed an alarm person. If someone from an alarm company had been sending me 2 personal cards per year, I would have called them. . .
On Monday, I need a Jeep Service Repair Person . . . If someone from a shop had been sending me 2 personal cards per year, I would call them. . .
Do you get the picture? No one does this. Probably 1 out of 250 business people send cards expressing appreciation for their customers’ business. Just by sending one thank you card, you put yourself in the top 250 in your field. Put your picture in it and you are now in the top 1/2 of 1% of all business people. There are obviously other things that impact who gets the business . . . but it takes more than just being good. There are lots of good service providers. You must be REMEMBERED and you must EXPRESS APPRECIATION on an ongoing basis . . . IN A PERSONAL WAY!
SOMETHING RADICAL:
Here are some general principles for building a successful business and one RADICAL move that can transform your business.
1. When you send UNEXPECTED CARDS, you can’t send them with a motive. In other words, you can’t send a thank you card or an “I appreciate you” card with the INTENTION of getting someone to do something. If you send it because you want them to do something (ie; do business with you again, help you move,) your cards will be perceived as manipulative and they won’t trust you.
Your UNEXPECTED CARDS need to be sincere and for the sole purpose of expressing gratitude. Don’t look for reciprocation. Just do it because it’s the right thing to do.
2. When you send “First LOOK” cards, they should not be for the INTENTION of “GETTING PEOPLE IN”. Consider the VALUE they will bring to a business if someone were to use the system over time. By you bringing SendOutCards to someone, you are offering them a tool that could potentially save their business OR allow them to expand their business to another level of success. It does you no good to “Sign Someone Up”.
The real opportunity is to get them started using the System so that it positively impacts their bottom line and keeps their customers coming back again and again. If you can inspire them to use the SendOutCards System in a way that will help them meet their goals, you will have a customer for life. AND they will tell EVERYONE about it!
NOW FOR SOMETHING RADICAL!!!!
3. Whether someone is a SendOutCards Distributor or not, if they will share the SendOutCard System with other business owners, it will help their business to grow.
For example . . . I’m a Realtor. I use SendOutCards to build customer loyalty, get referrals, etc. Now I show a title company and a loan officer how SendOutCards will help them in their businesses. What will that do for my business? If I truly have helped them and brought them some valuable tools that will help their businesses grow, it will certainly come back around to me. It’s all about building networks of people that all benefit from the relationships of each other.
So a business owner who IS NOT INTERESTED IN BUILDING A SENDOUTCARDS BUSINESS can increase their own business by referring others to SendOutCards. By referring others, they are increasing the value they bring to their clients which will come back around to them in the form of more business.
GET GOOD AT RAPPORT BUILDING:
People will do business with you because they like you and they trust you. People will like you and trust you if you show genuine interest in them over time. Introduce yourself and learn as much as possible about others before talking too much about what you do. If someone asks about what you do, as tough as it is, give them a really short answer about what you do and then turn the conversation back to them. Take your time. TAKE YOUR TIME! Get to know who you are talking to. Be interested. Ask questions.
Get their business card, and if they insist, let them know you will MAIL them something and to watch for it. Then turn the conversation back to them.
SETTING UP GIFT ACCOUNTS AND WALKING SOMEONE THROUGH THEM:
Always have them send a card to SOMEONE THEY CARE ABOUT . . . if you want to get good results. Ask them . . . “Who do you care about that deserves to get a card from you?”
I got a call yesterday from someone asking me how to present to the owner of a big insurance company. What do you think I told them?? Do it the same way you would to the Pest Control Guy.
Have them send a card to their daughter, son, husband, wife, boyfriend, girlfriend, mom or dad. They will be MOVED by the outcome AND that’s what usually has them get the IMPACT of our program. Then go over the 3 options and ask them which one would work best.
WRAP – UP:
Lily Pads: You have a type of Lily Pad that Doubles every 24 hours and you plant it in the Center of a Pond . . . on the 29th day the Pond is Half Full of Lily Pads. How full is the Pond on the 30th Day?
Month one - 1 Distributor
Month two – 2 Distributors
Month three – 4 Distributors
Month four – 8 Distributors
Month five – 16 Distributors
Month six – 32 Distributors (You are tired, you are overworked, you aren’t making much money – you have spent more than you have made.)
Month seven - 64 Distributors
Month eight - 128 Distributors
Month nine - 256 Distributors (98% of all Distributors came in during your second 6 month period)
Month ten - 512 Distributors Month eleven – 1024 Distributors
Month twelve – 2048 Distributors (Over half of all your distributors came in during your last month!)
| REAL LIFE EXAMPLE: You help EVERYONE get their money back twice . . . what if it takes you 3 years: LEVEL 1 3 LEVEL 2 9 LEVEL 3 27 LEVEL 4 81 LEVEL 5 243 LEVEL 6 729 LEVEL 7 2187
IF THEY EACH HAVE 2 CUSTOMERS SPENDING $20/MO ON CARDS, YOU WOULD BE MAKING OVER $6,000/MO ON THE 7TH LEVEL ALONE. NOW YOU ARE A MANAGER AND YOU DO IT AGAIN: $17,708.40 PER MONTH IF THEY EACH HAVE 2 CUSTOMERS SPENDING $20/MO ON CARDS, YOU WOULD BE MAKING OVER $17,000 PER MONTH. YOU’VE BROUGHT IN 6 PEOPLE AND TAUGHT THEM EACH TO GET THEIR MONEY BACK. |
|
|
